Research on public response to T-mobile’s MyTouch 3G phone

This report has been done for a public relations course. The objective was to use social media outlets to determine public response to a specific brand or product. My group chose T-mobile’s new phone, “MyTouch”.

*note*

This report was originally posted on September 23, 2009 on a different blog; it has been reposted here for consolidation purposes.

MyTouch Research Report and Data Table

The results of a student-made PSA about H1N1 and its effects on college students

The research and analysis of students’ responses to viewing a public service announcement about H1N1 virus and vaccination, and their resulting change in behavior and attitude.

Data and conclusion

Video:

http://www.youtube.com/watch?v=q3p_Vdy0zmo

Podcast and interview report with public relations professionals

The links on the bottom of the page will allow you to listen to a podcast interview with three different public relations professionals. The interviews have been transcribed and summarized into a report about what the student- interviewer has learned from the professionals, which can be found below.

Social Media interviews